Marketing Essentials Every Senior Entrepreneur Should Know

Marketing Essentials Every Senior Entrepreneur Should Know
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In today’s consumer-centric world, marketing is arguably one of the most important pillars of business. Technology, people, and processes have evolved, with digital marketing on the rise. Don’t worry about having to hire a whole marketing team. There are some impactful methods you can implement as a senior entrepreneur to improve your marketing, with plenty of tools and software to help you along the way. Here are a few suggestions from to get you started with marketing your business.

Know Your Market

Don’t underestimate the importance of having a marketing strategy in place. Initial market research will help you understand who your target audience is and what your competitors are doing. As part of your strategy, outline your company’s marketing goals to help guide your efforts. Remember, these days the consumer lies at the core of successful businesses, rather than the product. Your marketing strategy should address this new focus, so be sure to start by asking, “What else can we do for our customers?”

The business landscape is in constant flux, so to keep your income flowing, look for early signs that your marketing and brand strategies need to be adapted. Don’t be afraid to use a variety of marketing methods, as this can protect your business against change. Direct marketing agencies can be very helpful in developing and implementing effective strategies. You can also stay on top of the game by measuring your marketing performance with relevant KPIs.

One helpful tactic to draw in new customers or reengage existing customers is to hold a giveaway or contest. These tend to generate a lot of energy around your company, and can work well from giving away fruit baskets to holding a drawing for tickets for the Yankees. Try to generate multiple ideas that can be hallmarks of your business.

Develop a Brand Identity

A strong brand identity distinguishes you from the competitor and helps build a bond with your customers. While your marketing strategy changes, your brand identity remains a constant representation of the essence of your business. It helps consumers to recognize and understand your company, over time leading to customer loyalty and trust. Elements to consider include your brand name, logo, color palette, typography, and tone of voice. 

Build a Modern Website

Given our heavy reliance on technology, it comes as no surprise that 93% of consumers use the internet for research before making a purchase. While a social media presence is important, it’s no longer difficult or expensive to build an appealing, SEO-optimized website. Furthermore, the benefits could give you a competitive advantage as a platform to showcase your brand, build credibility, attract potential leads, and provide customer service. 

Leverage the Right Social Media Platforms

Focus on building a strong social media presence on platforms where your target audience is active. Remember that algorithms and trends are constantly changing, so make sure you’re up to date with best practices. Social media gives you an opportunity to engage with your consumers, so post content that speaks about your brand on a personal, transparent level and encourages interaction. Once you’ve developed a strong online identity, you can also incorporate social media into your customer service strategy. Social customer support is quickly becoming a popular tool that delivers mutual benefits. 

As a senior, you likely have a varied skill set that gives you an advantage. Use your experience to navigate the ideas you encounter, but maintain a willingness to embrace new trends and technologies. This will help you find marketing success.

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