When you think about blogging, normally WordPress is the first thing that comes to mind. With millions of users, WordPress is, by far, the most popular blogging platform. However, WordPress is as far from a one trick pony as can be. Lately it’s being used for a whole host of different purposes, and is no longer popular just in the realms of bloggers. How did it become so ubiquitous, and what is it exactly that makes it so popular? And, more importantly, why is it perfect for you? Let’s find out!
It Saves You Money
The platform is perfect for users who don’t want to invest heavily from the very beginning, and that is probably one of the reasons why it’s so beloved. Not only is WordPress entirely free, it is also open-source. What does that mean for you? It means that the constantly expanding community is always working on it. That is why new versions, updates, fixes and plugins are always available. The interface is very simple – you might even say perfectly intuitive, which makes it easy for newbies to adopt and adapt. Creating a basic site takes no experience or knowledge and almost no time at all. If you have a more specific, serious project in mind, that’s not a problem either. Thousands of free themes are available, for whatever use you have in mind, and the number is constantly growing. To customize your site to your liking, it only takes a bit of tinkering and exploring, or, if you feel you don’t have the time for that, you can rely on the countless YouTube tutorials to guide you. All of this poses a significant reprieve on your budget. By being able to do everything by yourself, you can avoid spending money on an expert.
You Can Turn It into Whatever You Need
With such immense popularity, WordPress has grabbed the interest of many, and gathered around itself quite a following. As people thought of more and more new ways to use it, developers started mass producing all sorts of different plugins. This endless customizability is one of the main reasons why WordPress is so prevalent: by adding a few extra features, you can create any kind of site you need. There are grids and lightboxes to make your online portfolio look stellar. There are plugins and themes to help you build an online store. You can create a forum or even your own social network. With a bit of tweaking, your site can be bilingual. A WordPress event ticket system plugin will make selling the tickets for your event a breeze. There are truly no limits to what you can achieve with a bit of patience, a few good Google searches, and the right plugin.
Good Enough for Google? Good Enough for You!
One of the lesser known, but extremely important advantages that WordPress has over other platforms is that it ranks better on Google. Of course, a good ranking is crucial, and as it is a complex business, any bit of help is welcome. If you are investing your time and effort to create a site, you want it to be seen and to attract visitors. What’s the secret? Well, there are two, actually. First of all, WordPress was written in a way that makes it easy for search engines to read and rank, thanks to its simple code. The other reason is obvious: because it is so easy to use, WordPress sites tend to be updated more regularly. And everyone knows that content rules the world!
With so much versatility at no cost whatsoever, it is quite clear why WordPress is, and will continue to be in the foreseeable future, the most popular web platform.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.